Tailor-Made Digital Marketing Services
Eight areas of work covering the whole digital presence: from the site's technical structure to content production, up to paid campaigns.
Web Development
We design and develop custom websites: clear architecture, carefully tuned performance and content designed to make visitors take action.
- A site that loads fast even on mobile connections
- Clear contact paths on every page
- A technical base ready to grow with new sections
- Content you can update without calling a developer
Information architecture
Page map, content hierarchy and navigation paths defined before a single line of code is written.
Dedicated design system
Typography, colours, spacing and components kept consistent and reusable across every current and future page.
Development on a modern stack
Static or server-side rendering depending on the page, modern image formats, clean and maintainable code.
Technical SEO baseline
Unique titles and descriptions, structured data, sitemap, canonicals and correct redirect handling for migrations.
SEO and Online Visibility
We work on the technical layer, on page structure and on content, with priorities set by data rather than habit.
- A clear map of the searches worth targeting
- Technically clean, indexable pages
- An editorial plan that answers real questions
- Reports you can read without technical expertise
Technical audit
Site crawl, checks on indexing, speed, duplication, redirects, structured data and sitemap.
Keyword research
A map of searches by intent — informational, commercial and transactional — assigned to specific pages.
On-page optimisation
Rewriting titles, descriptions, headings and copy, with attention to readability and message clarity.
SEO editorial plan
A content calendar built on topic clusters, with pillar pages and connected deep dives.
Photo and Video Content Production
From creative concept to final edit: we produce material designed for vertical formats, for campaigns and for product catalogues.
- An archive of content ready for multiple channels
- Creative variants to compare in campaigns
- Photography consistent with your visual identity
- Less improvisation in day-to-day publishing
Reels and vertical videos
Short content designed for 9:16, with opening, development and closing built for the destination channel.
Organic and paid content
Material for the editorial plan and dedicated campaign variants, with format adaptations.
Photo shoots
Photography sessions for products, spaces, team and communication materials.
Product videos
Footage showing function, details and context of use — useful for e-commerce and advertising alike.
Meta Ads
Campaign structure, tested creative, regular data reviews and continuous corrections. No shortcuts, no oversized promises.
- A tidy, readable account structure
- Creative compared on data, not on opinions
- Tracking verified before spend increases
- Reports you can understand without advertising experience
Facebook Ads
Facebook campaigns for awareness, qualified traffic, leads and sales, depending on the stated goal.
Instagram Ads
Vertical formats and dedicated placements, with creative designed for the feed and stories context.
Campaign strategy
Account structure, objectives, budget allocation and a gradual scaling logic.
Creative
Production of graphic and video variants, with copy differentiated by message and audience.
TikTok Ads and TikTok Shop
Vertical content built on the platform's language, performance-oriented campaigns, and a product storefront when it makes sense to activate one.
- Content that is genuinely native to the platform
- A flow of creative variants to rotate
- A product storefront connected to campaigns when useful
- Clear reference metrics from day one
TikTok Ads
Campaign setup and management, from account structure to budget distribution.
Vertical content
Videos designed for the native format, with pacing, subtitles and openings built to retain.
Creative strategy
Definition of communication angles and the variants to test against each other.
TikTok Shop
Support for storefront activation, catalogue organisation and connection with campaigns.
Content Strategy and Copywriting
We define what to say, to whom, and in what order. Then we write the copy that holds website, social and campaigns together.
- A recognisable message across every touchpoint
- Guidelines your in-house team can use too
- Copy oriented to action, not description
- A calendar that makes publishing sustainable
Content pillars
The three or four themes worth being known for, with examples of how to decline them per channel.
Tone of voice
Guidelines on register, vocabulary, length and what to avoid — useful for in-house writers too.
Editorial calendar
A content plan per period, with formats, channels and assigned goals.
Website copy
Commercial and service pages written to be read quickly and to lead to action.
Branding and Visual Identity
From positioning to the visual system: we define the elements that make your communication recognisable even without the logo in sight.
- Consistent materials even when your in-house team produces them
- Less time wasted deciding colours and formats
- An archive of ready-to-use templates
- Communication that stays recognisable over time
Positioning
A summary of what you offer, to whom and how you differ, phrased so it can actually be used in communication.
Visual system
Palette, typography, image treatment, iconography and composition rules.
Applications
The system applied to digital materials: website, social, presentations, documents.
Guidelines
An operational document with correct uses and mistakes to avoid, designed to actually be consulted.
Not Sure Which Service to Start From?
Describe your current situation: we'll tell you which activity to tackle first, and why.
Email Us: lfd.carolina@gmail.com
Social Media Management
We build the editorial plan, produce the content, publish consistently and keep the relationship with your audience in order.
Monthly editorial plan
Themes, formats, frequency and goals for each piece of content, shared in advance and approved together.
Content production
Graphics, vertical videos, carousels and copy built on the brand's visual identity.
Publishing and scheduling
An operational calendar, publishing at useful times and management of recurring slots.
Community management
Replies to comments and direct messages following agreed guidelines on tone and timing.