Facebook and Instagram Campaigns Run with Method
Campaign structure, tested creative, regular data reviews and continuous corrections. No shortcuts, no oversized promises.
Budget burns faster than it seems
Ad campaigns almost never fail because of the platform. They fail because of confused structure, weak creative, incomplete tracking or the absence of a regular results review.
Recurring Signals
- Campaigns with objectives that don't match the real funnel.
- A single ad per ad set, with no variants to compare.
- Conversion events only partially tracked.
- No periodic review of the results.
What the Meta Ads Service Includes
Activities are agreed during the analysis phase: this is the full set we start from.
Facebook Ads
Facebook campaigns for awareness, qualified traffic, leads and sales, depending on the stated goal.
Instagram Ads
Vertical formats and dedicated placements, with creative designed for the feed and stories context.
Campaign strategy
Account structure, objectives, budget allocation and a gradual scaling logic.
Creative
Production of graphic and video variants, with copy differentiated by message and audience.
Audience analysis
Segment definition, custom and lookalike audiences, exclusions to avoid overlap.
Optimisation
Regular interventions on budgets, audiences and creative based on collected data.
Monitoring
Oversight of spend, events and anomalies throughout the active period.
Reporting
A readable document with results, cost per objective, best content and proposals for the next period.
How the Work Unfolds
Every phase has a verifiable outcome. No step starts before the previous one has been approved.
Setup
Verification of accounts, pixel, conversion events and product catalogue when present.
Structure
Campaigns built by objective, with budgets distributed by agreed priorities.
Creative tests
Multiple variants compared to learn which message and format hold up best.
Optimisation
We shut down what doesn't work and reinforce what produces results.
Report and plan
Periodic data review and definition of the actions for the next period.
What You Get
Concrete, verifiable results. We don't promise positions, percentages or numbers nobody can guarantee in advance.
- A tidy, readable account structure
- Creative compared on data, not on opinions
- Tracking verified before spend increases
- Reports you can understand without advertising experience
Related Services
These activities pair well with meta ads.
Frequently Asked Questions About Meta Ads
What's the recommended minimum budget?
It depends on sector, geography and objective. The useful criterion is having enough budget to collect meaningful data during the test period before scaling. We define a realistic threshold together during the analysis.
Is ad spend included in the fee?
No. Advertising spend is paid directly to the platforms and is separate from the management fee. This way you always have full visibility on what's being invested.
Who owns the ad account?
The account stays yours. We work on your assets with dedicated access, so historical data remains with you even if the collaboration ends.
Want to Talk About Meta Ads?
Describe the context and the goal. We'll reply telling you whether we can help and how we would proceed.
Email Us: lfd.carolina@gmail.com