How to Get a Month of Content from a Single Day of Shooting

Producing one piece of content at a time, whenever it's needed, is the most exhausting way to work: every time you start over with setup, preparation and logistics. Batching production solves most of the problem.

Preparation is worth more than the day itself

A well-organised day yields three times more than an improvised one. Preparation takes a few hours and covers four things.

• The list of content to obtain, with stated priorities.
• The shots needed for each piece.
• The materials, products and people who must be present.
• The shooting order, grouped by setup rather than by content.

Group by setup

The most frequent mistake is shooting in publishing order. You end up changing setups constantly and spend more time moving than filming. Group together every shot that shares the same scene.

Shoot variants, not just content

Each piece should be shot with at least two different openings and a few spare shots. It costs a few extra minutes on set and doubles the usable material in the edit.

The spare shots

Details, hands at work, the space, movement. These are the shots that rescue difficult transitions in the edit and let you build variants without going back to shoot.

Plan post-production in advance

Knowing in advance how the content will be edited changes how you shoot it: shot length, room for subtitles, margins for adapting to different formats.

The calendar comes last

Only when the material is edited and available does it make sense to decide the publishing order. Scheduling first and producing later is the surest way to fall behind.

A full archive lets you choose. An empty archive forces you to publish anything — and it shows.