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Photo and video production, vertical formats and post-production.

76 articles6 categories

When the Ideas Don't Come

Creative block is almost never a shortage of ideas: it's a shortage of raw material to draw them from.

29 Jul 20265 minRead

How to Get a Month of Content from a Single Day of Shooting

Occasional production is the main reason channels grind to a halt. Batching your shoots changes the sustainability equation completely.

15 Jul 20266 minRead

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Writing for People Who Scroll, Not People Who Read

On digital channels almost nobody reads from first line to last. How to write text that works anyway.

13 Jul 20265 minRead

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One Piece of Content, Many Formats: Reusing Without Repeating

Produce less, distribute better. How to get weeks of material out of a single piece of work without it looking recycled.

2 Jul 20265 minRead

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Organising Your Content Archive Before It Becomes Unmanageable

After a year of production files are everywhere and nothing can be found. Half an hour of structure saves months of searching.

26 Jun 20265 minRead

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Product Photography: What It Really Needs to Show

A technically perfect photo can sell less than an imperfect shot that answers the right question. Here are the questions that matter.

20 Jun 20265 minRead

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Shooting Video on a Smartphone: What Makes the Difference

You don't need expensive kit for decent content. You need four things — and one matters more than the other three.

16 Jun 20265 minRead

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What Producing a Piece of Content Actually Costs

Shooting time is the smallest part. Here's where the time really goes, and why quotes look high.

8 Jun 20266 minRead

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Accessible Content: What Actually Matters

Subtitles, contrast and descriptions don't only serve people with disabilities. They serve anyone watching without sound.

28 May 20266 minRead

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UGC-Style Content: What It Is and When to Use It

The spontaneous language works because it looks like what people already watch. But it doesn't replace institutional communication.

22 May 20265 minRead

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Subtitles and Editing: The Details That Change the Results

Some post-production choices affect views more than the quality of the footage does. They're also the easiest to fix.

6 May 20264 minRead

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When to Rebuild a Piece of Content and When to Just Update It

Rebuilding costs as much as producing. Often all it takes is changing three lines and the date.

5 May 20265 minRead

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